Type:
Art Direction
,
Campaign
Year:
2022
Project Description
This concept took the typical onboard safety video and reinterpreted it as a theatrical performance. Using theatre as a metaphor for the plane gave passengers a moment of surprise, levity and entertainment before taking off. Rich colors, carefully curated wardrobe and clever nods elevated Delta's style and reinforced their position as America's premium airline.
Links
Telly Award
Gold Winner: Art Direction
Non-Broadcast
Credits
Art Direction
Miruna Talpas, Alex Mowry
Creative Direction
Chris Fisher, Maya Dukes
Production
Fugo Studios
Producers
Shea O'Toole, Drake Springer
Copywriter
Meghan Smith
