Type:
Art Direction
,
Experiential
Year:
2024
Project Description
Concept, design and art direction for Delta’s first sponsorship presence at SXSW. Project spanned many disciplines and mediums including graphic design, illustration, art direction, signage, merchandise, experiential design, print, digital, environmental design and more.
Links
Adweek
“The Delta Lounge Bucked Recent Experiential Trends at SXSW—and People Loved It”
Event Marketer
“Delta’s Lounge for SXSW badgeholders and SkyMiles members had plenty people in town buzzing”
The Wall Street Journal
“The hottest spot of the weekend didn’t come from a tech or entertainment company—it came from 99-year-old Delta. Lines to enter its multi-story lounge—and grab the vintage-style swag the airline was dishing out—snaked around multiple blocks.”
Credits
Art Direction & Design
Miruna Talpas
Creative Direction
Sarah Morgan
Design
Alex Mowry, Caitlin Obrien
Creative Strategy & Verbals
Jennie Lee Gruber & JL Perez
Production Agencies
Team Epiphany & Red Velvet
